In order to attract your target audience you need to get them to know certain things about the upcoming film.
- Title - Though not all teaser trailers do this
- Release Date - Depending on how close to the films release, the date could be very specific (20.08.11), vague (Summer 2011) or merely say "Coming Soon"
- Genre i.e Horror, Romance
- Cast - more important in romances/commedies than others
- Plot Info - usually not a lot is revealed, especially in teasers
- Unique Selling Point - very important as this will attract audiences to the film.
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